The Fashion Alley Anniversary Celebration on June 29th marks the platform’s second milestone, promising an unforgettable event for fashion lovers and style enthusiasts. This vibrant celebration will bring together the crème de la crème of Moscow’s fashion industry, including leading designers and one of Russia’s most innovative directors, Valery Pereverzev.











This year’s lineup is sure to dazzle! Attendees will enjoy:
- Runway Shows featuring stunning collections from top Moscow designers, showcasing the creativity and craftsmanship that define today’s fashion landscape.
- A Lavish Buffet, providing the perfect backdrop for mingling and savoring delightful culinary creations inspired by the world of fashion.
- Networking Sessions designed for professionals eager to forge connections within this dynamic industry.
The event highlights creative collaborations. It will showcase exciting joint projects. Among them is the dynamic partnership between Ruxara and Nidodirov. This collaboration creates a true feast for the senses.
The guest list includes influential figures within the fashion scene:
- Designers whose boutiques grace Moscow’s multi-brand corridors.
- Prominent bloggers boasting followings of over 100,000, sharing their unique perspectives on style.
- Key representatives from fashion media and PR agencies.
Adding to the event’s allure, Valery Pereverzev will present a special announcement about his upcoming films: “House of Fashion” and “Shadows of Moscow.” His expertise in visual storytelling makes this a must-see session for attendees looking to innovate in fashion.











In just two years, the Fashion Alley has evolved into a cornerstone for:
- Showcasing Russian brands—over 100 designers have launched their careers with contracts initiated through this platform.
- Building a thriving community, with monthly gatherings attracting up to 300 fashion professionals eager to connect and collaborate.
As attendees stepped into this spectacular celebration, they immersed themselves in a world brimming with creativity and style.
We are proud to announce that our magazine is a business and information partner of this incredible event. A captivating video showcasing our magazine played during the event, and our founder took the stage to congratulate Alla Belotkach, the visionary behind the Fashion Alley, on this momentous occasion.
The Fashion Alley recently welcomed a distinguished lineup of special guests who are making waves in their respective fields. At the forefront was Aygul Grand, the chair of the jury and a dynamic entrepreneur known for her role in organizing significant events like the National Spiritual Feast and BRICS+. As a philanthropist, she is dedicated to the revival of spirituality and cultural awareness.



Joining her as the event’s general partner was Natalia Govorova, a multi-talented figure and owner of the ‘Aelita’ hotel and restaurant complex. A mother of four, she has made a mark as a top blogger and organizer of the “New Life” project, celebrated for creating unforgettable graduation events in Rostov-on-Don.




Undoubtedly, the evening’s headliner, Victoria Tsarenko, captivated the audience with her couture creations that grace the covers of international magazines. Moreover, as a recognized top fashion designer, her designs have been donned by numerous beauty queens, thereby solidifying her presence in the fashion world. In fact, her unique approach to design has earned her a prestigious reputation among industry professionals.





Also present were the esteemed Natalia Palinova, General Director of Russian Musicbox channels, and Igor Romanenko, an investor and film partner for “House of Fashion,” adding yet more prestige to a truly stellar event.
Tlugacheva Bela, as we know, is the commercial director of Kostis, a company that truly knows how to create magic! Furthermore, their recent event, the Fashion Alley, showcased an unbelievably stunning festive table that left everyone in awe. In fact, the presentation and execution of the culinary display were nothing short of extraordinary, thus creating an unforgettable experience for all attendees.
Picture this: each dish was a masterpiece, artfully presented and bursting with flavor, making every bite an unforgettable experience. Moreover, the colors, aromas, and creativity all came together to form a culinary celebration like no other! In fact, every detail was meticulously curated to create an immersive gastronomic journey. Furthermore, the presentation was so exquisite that it transformed the dining experience into a true work of art. As a result, guests were captivated by the harmonious blend of taste and visual delight. Undoubtedly, this culinary spectacle set a new standard for event dining.





Photos by: Julia Bushkina (https://bushkina.wfolio.pro) and Alena Skripkaru (https://alena-foto.wfolio.pro/)

