On April 27, 2025, the “Fashion Alley” served as a shooting venue for the film “House of Fashion,” directed by Valery Pereverzev, with producer Yulia Pereverzeva and concept created by Alla Belotkach.The Georgian café «Odjakuri», managed by Irakli Samkharadze, made this initiative possible by providing its space for the production. «Odjakuri» is a new-format café with a perfect menu and an undoubtedly pleasant atmosphere that warmly welcomed the film crew. The café’s style fit the shoot perfectly, and the excellent salads and delicious food required by the script were a delightful surprise. The filming was a great success, with our actors—Vasily Karpenko, Maria Chevychalova, Nadezhda Zhurova, Tanzilya Abdulina, Eseniya Smykova, Natalia Tikhovod, and Dilyara Prokhorova—delivering outstanding performances.
The brand “RUXARA” provided costumes for the actors. It offers women’s clothing and accessories. Designer Nikolai Nidodirov from the brand “Nikolai Nidodirov” supplied men’s fashion items. It was a true celebration of creativity for the entire team.
This year, the International Cannes Film Festival hosted a business program. The organizers showcased a teaser for House of Fashion. They also presented Valery Pereverzev’s new feature-length film Shadows of Moscow.. Attendees included representatives from distribution companies, sales agents, and producers from various countries around the world. Following the screenings, filmmakers received collaboration and distribution offers for their films in various global markets. Firstly, the festival’s business program included the teaser screening of House of Fashion and the film Shadows of Moscow. During these screenings, experts actively discussed aesthetic and commercial prospects, further exploring cinema innovations and highlighting current trends in the creative industry. Moreover, the presentations attracted significant attention from industry professionals.
Soon these films will claim their rightful place on screens, with Cannes serving as the launchpad for their success.
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