As part of Fashion Alley 2026, an interview was held with Sergey, the creative producer and director of the Reborn brand. The conversation focused on the development of the domestic fashion house and its unique collections.
Sergey shared that Reborn is an avant-garde brand with Soviet roots, actively represented at various fashion venues. The company’s portfolio includes four unique collections.
The first collection— Reborn Russia —is dedicated to the power of the state and the legacy of the Russian Empire. The second, Reborn Alexa , is named after a close friend and relative of the brand’s founder, who became a source of inspiration.
The third collection reflects the aspirations of modern youth toward equality. The fourth line, Style 4: New Testament , embodies the concept of quiet luxury, which some refer to as hard luxury.
According to the brand director, the company is currently in an active production phase. Large-scale creative strategies are being developed. Sergey expressed confidence that by summer and early fall, fans of the brand will see an entirely new collection in a refreshed format.