Alla Belotkach is the founder and producer of the “Fashion Alley” fashion platform and a nominee of the Chamber of Commerce and Industry’s “Creative Industries 2004” initiative. For several years, she has been developing a space that brings together designers, models, artists, business representatives and media professionals.
“Fashion Alley” positions itself as a professional platform for promoting Russian brands, supporting the fashion industry and creating new business and creative collaborations.
“Fashion Alley” at Yarovit Hall: A Celebration of Russian Fashion and Creativity
On March 28, 2026, Yarovit Hall hosted another vibrant event by the “Fashion Alley” project.
The fashion show brought together designers, professional models, artists, beauty industry representatives, business professionals and media. The spotlight was on contemporary collections, original accessories and expressive stage looks.
The “Fashion Alley” project continues to develop as a platform that helps Russian designers introduce their brands, find partners and expand their professional networks. The combination of fashion, art, music and business communication has become one of the defining features of the event.
A Runway Where Fashion Becomes Art
The visual concept of the runway created a distinctive atmosphere. Lightweight transparent curtains placed along the sides of the stage added an airy and mysterious quality to the show, emphasizing the movement of the models and the details of the looks.
The audience saw collections from several Russian designers.
Zinaida Serova presented her Bright You collection with handmade designer handbags combining vivid colors and original design.
Rezeda Fatkhutdinova and TR COLLECTION presented a men’s suit line combining classic solutions with contemporary style.
NOVIK BIJOU, created by Ekaterina Novikova, focused on men’s jewelry, where a bold aesthetic meets expressive design.
Olga Lebedeva presented the Crown of the Empire collection, featuring black velvet pieces and statement accessories.
The men’s fashion line was also represented by Artem Buynitsky and the BUINITSKIY brand, offering bold shapes and unconventional design solutions.
Special attention went to Lyubov Alymova’s CELESTE NOIR collection — evening and cocktail dresses made from lightweight fabrics and built around elegance, femininity and striking presentation.
Star Models and a Musical Program
One of the evening’s highlights was the star-model runway.
The catwalk featured Anastasia Kovalskaya, Nadezhda Zhuravleva, Tamara Shablovskaya, Irina Chezganova, Maru Gulishan, Elena Kovaleva, Irina Balueva, Margarita Kuzmina, Esmeralda Zlatoslavskaya and Marina Evstigneeva.
Music also became an integral part of the show’s concept.
ALEXSIS SKIZAR performed for the guests, with his music accompanying the designers’ runway appearances.
The audience also enjoyed Ekaterina Ustimenko-Bakumovskaya performing Fashion Alley, which has become a traditional part of the project, as well as performances by singer OLLI and artist ROMAN ARRIGO.
“Fashion Alley” as a Meeting Point for the Industry
The event at Yarovit Hall once again demonstrated that contemporary Russian fashion develops not only through individual shows, but also through platforms that build a professional community around designers, models, artists and entrepreneurs.
“Fashion Alley” continues to create a space for emerging names, creative experiments and collaboration within the Russian fashion industry.
Photographers: Alena Skripkaru, Yulia Bushkina, Olga Elizarova