Photographers: Yulia Bushkina, Olga Elizarova, Yulia Votetina
On December 21, in the very heart of Moscow, Yarovit Hall became the place where fashion and art merged into one at the New Year’s Fashion Show “FASHION ALLEY.”
The main highlight of the evening was the performance by OLGA PANTELEEVA – the headliner of Fashion Alley. Olga Panteleeva, a Russian hat designer known for her innovative solutions and refined taste, presented two collections: “Zodiac Signs” and “Hat Legends.” It was a magnificent spectacle of beauty, brilliance, and style.
The event’s partner was KTM AVTODOM (represented by PR manager of Avtodom Group – Anastasia Moiseeva), who added even more spectacle by bringing motorcycles to the show. KTM motorcycles became a symbol of speed and daring, perfectly complementing the event’s innovative fashion solutions. The harmony of fashion and technology presented at this event reminded everyone how important partnerships are, when style and technology meet to create unique opportunities for self-expression.
The true gems of the event were the designers of Fashion Alley. They filled the runway with beauty, showcasing real creativity and chic.
Designer EKATERINA NOVIKOVA, brand NOVIK BIJOU, presented a men’s jewelry collection – brutality and style – the signature of the entire collection.
The NOVIK BIJOU brand is exclusive handmade jewelry crafted from premium polyurethane, perfectly matching trends for both women and men.
LYUBOV ALYMOVA, designer of the CELESTE NOIR brand, successfully presented her collection of evening dresses. The philosophy of the CELESTE NOIR brand exists at the intersection of the visible and the hidden. A dress is a story!
GRUSHKO FASHION brand, designer Alina Grushko, presented the exclusive collection “Aura of Supremacy” – luxury and style!
The SASHA NOVA brand, designer Alexandra, is couture created for women who command attention and do not seek approval. A woman is a mystery, and for this mystery SASHA NOVA creates a stylish look!
Brand “NIKA ALEXX”, designer NINEL KRISENKOVA, presented the collection “Bride’s Constellation” – which dazzled with its brilliance and elegance. Every dress is a work of art!
At Fashion Alley, designer Natalia Zhitkova, brand ZDESIGN, made her debut, presenting to the public an excellent combination of interior and clothing design in the style of Chinese culture. The brand’s philosophy: You must live well, no matter what!
One of the most memorable moments was the appearance of the Star Models: Natalia Ovcharenko, Viktoria Kashinyanu, Maria Chevychalova, Nika Oskina, Nadezhda Zhuravleva, Anna Tulupova, Olga Sharm, Elena Kovaleva, Anastasia Prokoshkina, Yulia Bart – who took to the runway in luxurious wedding dresses from the star designer Olga Cherepanova, brand OCHERENOVA. Their catwalk, set to music by artist ALEXIS SKIZAR, became the true highlight of the show, embodying the dreams of many girls and reminding everyone of the eternal beauty and grace of this special attire.
Partners played an important role in organizing the event of Fashion Alley: OLGA PANTELEEVA – chairwoman, founder of the OLGA PANTELEEVA brand, ANASTASIA MOISEEVA – PR manager of AVTODOM Group, EKATERINA NOVIKOVA – founder of the NOVIK BIJOU jewelry brand, ELENA KOVALEVA – representative of the STARE SIZE brand, MARIA CHEVYCHALOVA – founder of the TOUCH DELIGHT brand, ELENA NAKONECHNAYA – founder of CLUBSTOM dental clinic, NADEZHDA ZHURAVLEVA – founder of the “MECHTA BEAUTY” holding, MBLAB and MBProfessional, TATIANA MOROZOVA – artist, singer, YULIA MONAKHOVA – representative of THE BEAUTY QUEEN magazine.
YULIA MONAKHOVA – representative of THE BEAUTY QUEEN magazine, ELENA ADJEY – founder of the AJ production center, IVAN SAFRONOV – Editor-in-Chief of MOSFOCUS magazine, ANASTASIA MISHINA – founder of the STASIA&STASIA brand, ALEX BLINOV – owner of the ALEX BLINOV STUDIO brand, SVETLANA KNYAZEVA – founder of the VARNAK brand, ELENA KUKLOVA – founder of the EJ-UNI brand, OLGA SHARM – founder of the “NTtravel” company, EKATERINA USTIMENKO – BAKUMOVSKAYA – singer, artist, founder of the fashion platform THE STAGE, ANNA MELESHKO – head of AMRroduction, producer, TV/radio host, VIKTORIA KASHINYANU – brand manager of the LOSHADINAYA SILA company, BELA TLUGACHEVA – commercial director of KOSTIS company, NATALIA GOVOROVA – owner of the AELITA restaurant and hotel complex, ALEXEI ARTEMIEV – plastic surgeon, OLGA CHEREPANOVA – founder of the OCHERENOVA brand, ANNA ANDREEVA – commercial director of the STOLBUSHINO brand, VODA KISLORODOV, EKATERINA SUGROBOVA – founder of PROMoskva magazine, DINA KRASOVA – Makeup Artist, KRISTINA STRELKOVA – model, representative of MOSCOW TONIGHT magazine in Russia, NATALI BESTI – producer, TV/radio host, MISS UNIVER 2025 (Turkey), GALINA BORZENKOVA – Art TV Channel.
The program was also enriched by artistic performances: dancers and artists diversified the event with their acts, adding energy and emotion to the evening’s atmosphere. Their participation emphasized the interdisciplinary nature of the event, creating a unique blend of music, fashion, and art, and these were: OLLI, ALEXIS SKIZAR, POLINA POLYARNAYA, ROMAN ARRIGO, TATIANA MOROZOVA, KATRIN USTIMENKO-BAKUMOVSKAYA, who composed the song “Fashion Alley” especially for the event.
The Fashion Alley show became a real highlight in the world of fashion and culture, bringing together talented creators, enthusiasts, and connoisseurs of a beautifully organized event. This night will undoubtedly remain in every guest’s memory as the embodiment of glamour, style, and creativity.