The main social event of the season
The MUSICBOX GOLD TV channel has officially announced one of the most significant social and business events of the season. On June 18, 2026, the CASTLE CONCERT HALL will host a gala ceremony to award the new large-scale “Motivation” award.
The mission of the award
The “Motivation” award was created to recognize the outstanding achievements of individuals who, through their personal and professional experiences, demonstrate that external circumstances are not obstacles but new opportunities for significant growth.
“The Motivation project is a synergy of inspiration, recognition, and real success. Today, society needs new heroes more than ever, whose stories ignite hearts and motivate people to move forward. Moreover, for young and ambitious participants, this is a real chance to make a name for themselves across the country,” says Natalia Palinova, the author of the project and the General Director of the MUSICBOX GOLD and RUSSIAN MUSICBOX TV channels.
Participants and guests
Each participant in the ceremony embodies strength of spirit, talent, and the will to win. Among the main characters, nominees, and guests of honor:
The symbol of motivation is Russian figure skater and Olympic champion Roman Kostomarov, whose story of courage has shocked the world.
Legends of the stage and television: People’s Artist of Russia Anita Tsoi, the brilliant Avraam Russo, famous TV presenter Vladimir Berezin, recognized master of parody Alexander Peskov, and popular singer Sati Kazanova.
Leading experts: renowned profiler Sabina Pantus, psychologist and public figure Tatyana Drugova.
Musical performers: Alexander Yagya, Lyudmila Sokolova, Yan Marti, Konstantin Kozhevnikov, Evgenika, Marusya Levkina, Kristina Sbignevskaya, Sasha Popov, LILIT, JALAGONIA and many others.
Project development
The award ceremony will be the beginning of the first release of the TV program of the same name “Motivation”. Guests of the evening will have the opportunity to become part of a large-scale TV show and get a powerful media start at the federal level.
The event’s information partner is the MosFocus magazine, which will provide extensive coverage of the event and help to convey its main ideas to a wide audience.
Support for the project
Leading Russian brands and companies are supporting the large-scale television project: Korolevskaya Voda, gastronomic partner Sytaya Stolitsa, MPZ Myasnitsky Ryad, Digidon holding, WASHRITE brand, Jasmina, Dobrykh Del Lab, healthy sweets Sladmix, Sasha Zabota L.A.V. holiday studio.
Practical information
Venue: CASTLE CONCERT HALL, Moscow, 13 Vishnyovaya Street
Event start: 19:00
Date and time: June 18, 2026, press gathering at 18:00
This event will be a true celebration of achievements, inspiration, and new opportunities, bringing together talented individuals who are ready to share their experiences and motivate others to reach new heights.