Individuality is the foundation of style
At Moscow Fashion Week, Olga Khairullova shared her perspective on modern fashion. She believes that personal style should reflect an individual’s character and inner world. Therefore, following every trend or copying someone else’s look is not the best way to express yourself.
“You should create your own trend and style.”
According to Olga, a successful look depends on harmony. Clothing, hairstyle, makeup and accessories should complement one another. As a result, even a simple outfit can become distinctive when every detail is carefully considered.
Battle of Styles and working with designers
Olga organizes fashion shows and develops projects that give designers opportunities to present their collections. One of these projects is Battle of Styles, a television show with Sergey Zverev. Designers with different creative approaches take part and receive professional feedback on their work.
Olga also believes that Russian designers have made significant progress. However, a successful fashion show requires more than impressive clothing. The concept, presentation and teamwork are equally important.
Fashion without borders
Olga also organizes fashion events outside Russia, including in Dubai and Turkey. These events bring together designers, models, stylists and photographers from different countries. They create opportunities to exchange ideas, discover new cultures and build professional connections.
Her advice to emerging designers is clear: do not be afraid of obstacles and keep working towards your goals. Individuality, determination and a clear creative vision can help turn ideas into reality.
Korr.: Svetlana Chubinina
Guest: Olga Khairullova