At the Women of the New Era event, Anastasia Lebedeva shared her views on entrepreneurship, collaboration, and social initiatives. She represents the Sverdlovsk branch of the Women in Business association and contributes to the development of her family holding.
A Professional Background in Business and Marketing
Anastasia works in her trained profession as a marketing specialist. She is also involved in developing a family business group that includes a financial company, a restaurant network, fitness centers, and the production of instant porridge, including products for export.
Her experience combines marketing, business development, and work across several industries.
Why Women Should Support Each Other
During the interview, Anastasia emphasized that cooperation can help turn ambitious ideas into practical results. In her view, women can achieve more when they focus on shared goals rather than competing with one another.
“When women unite with the desire to help and support each other, nothing is impossible.”
This principle is central to her message. Mutual support, she believes, can create opportunities for both professional growth and meaningful social change.
The Healthy Snack Project in Yekaterinburg
Anastasia also spoke about the Healthy Snack initiative. Participants pooled their resources to purchase modern vending machines offering products without added sugar.
The project aims to help children develop healthier eating habits. It also demonstrates how cooperation can lead to tangible results that benefit the wider community.
Anastasia Lebedeva’s story highlights the connection between entrepreneurship, social responsibility, and collaboration. Her message is straightforward: when people support one another and work toward a common goal, they can turn good intentions into practical action.
Correspondent: Marina Terentyeva
Guest: Anastasia Lebedeva
Video: Ksenia Zhdanova