At Fashion Alley 2026, MosFocus magazine journalist Ksenia Zhdanova met with Zinaida Serova, the creator of a handbag brand.
The conversation began with a discussion about the atmosphere of the event, which impressed both participants. Zinaida shared her thoughts on the scale of the occasion and the stunning decor of the hall.
During the interview, Serova spoke about how her personal passion for handbags turned into a serious business. In her opinion, a handbag is an essential accessory for every woman, able to complement any look—whether it’s a trip to the movies, meeting with friends, or picking up a child from kindergarten.
She paid special attention to her favorite model from the new collection—a bright summer-style bag with an unusual combination of green, blue, and orange tones. The designer was so taken with this model that she decided to keep it for herself, despite numerous requests from clients.
Talking about her future plans, Zinaida shared her ambitious dream—to create her own fashion house. The journalist wished her success in achieving this goal, to which the interviewee expressed sincere gratitude.
The meeting ended with a warm farewell, leaving both parties with pleasant impressions from their conversation.