On September 6, the SОФИТЫ media project, bringing together representatives of film, music, television, blogging and journalism, celebrated its first anniversary.
During its first year, the project’s private gatherings became a platform for communication between directors, producers, artists, bloggers and emerging media professionals. The project is organized by producer and promoter Sofya Dmitrieva. SОФИТЫ had previously hosted themed events, including the “Salvador Dali Ball.”
The first anniversary continued the project’s original idea: combining professional communication, creativity and an informal atmosphere.
A White Party Outside Moscow
To celebrate the first anniversary, Sofya Dmitrieva returned to the atmosphere of the project’s first gathering and organized a white party in a two-story country house at OSOM, complete with a swimming pool.
The venue made it possible to create a highly informal program. Guests talked, relaxed by the water and took part in musical activities, while the location itself became an integral part of the summer event’s concept.
Editorial note
SОФИТЫ chose an anniversary format that combines leisure with professional communication. Instead of a traditional formal event, guests were given a space for relaxed interaction and new connections.
The evening’s gastronomic program followed the same informal approach. Guests were treated to barbecue prepared by Nikolai Senko, accompanied by cocktails based on GreenShot energy-drink-flavored lemonade.
The beauty salon network “My Beautiful Lady” also prepared certificates for participants.
Alexandra Slavgorodskaya Became the Evening’s Main Musical Surprise
One of the central moments of the evening was a performance by Alexandra Slavgorodskaya, organized by the DIGEST team.
A singer and violinist, participant in The Voice, performer at the Gradsky Theatre and backing vocalist for Avraam Russo, Alexandra had previously won the special “MOLОDAYA STSENA” project. The project materials also note her first-place result in the solo category.
The musical program became one of the main ways to preserve the lively character of the gathering: what could have been a professional networking event turned into a genuine summer party.
The “MOLОDAYA STSENA” project was created by DIGEST together with To You Project and gave its winners the opportunity to perform on the stage of a major festival. According to the organizers’ materials, after her victory Alexandra Slavgorodskaya performed at the 2026 Russian Ploughing Championship, sharing the stage with Turetsky Choir and Dima Bilan.
At the first SОФИТЫ anniversary, the artist continued this tradition of live interaction with an audience by presenting a musical program for the party guests.
The Music Continued by the Pool
Another unexpected episode of the evening was a performance by rapper Dorfinnn.
The artist chose an unusual setting for his appearance — the area directly by the swimming pool, where guests were relaxing at the time. This format naturally fitted the overall concept of the event, where the boundary between the stage and the leisure area was almost nonexistent.
Editorial note
At SОФИТЫ, music is not separated from communication. The performance directly by the pool became a characteristic detail of the evening, emphasizing the informal nature of the first anniversary.
SОФИТЫ as a Space for Professional Communication
The SОФИТЫ format combines professional communication, music and an informal atmosphere.
As noted in materials about previous events, the gatherings help representatives of different generations and areas of the media industry meet, find partners and develop new creative connections.
In this context, the first anniversary was not simply a celebration but a continuation of the project’s original concept.
Expert note
Networking in the creative industries is often built not only around a formal business program. An informal environment allows participants to communicate without rigid event structures, meet new people and discover potential points of connection for future projects.
The First SОФИТЫ Anniversary: Professional Networking in a Summer Setting
The first SОФИТЫ anniversary preserved the project’s key concept, transforming its birthday celebration into a summer white party where professional networking naturally merged with music, leisure and live communication.
During its first year, the project developed its own format of private gatherings, allowing media-industry representatives to communicate in a more relaxed environment.
The white party at OSOM continued this idea: instead of a formal business venue, there was a country setting with a swimming pool; instead of an exclusively professional program, there was music and relaxation. At the center of it all remained human connection.
SОФИТЫ marked its first year in a format that accurately reflects the project’s philosophy: professional connections can emerge not only during business meetings, but also in an atmosphere of open and informal communication.
SОФИТЫ celebrated its first anniversary on September 6 with a white party at the OSOM country house.
SОФИТЫ is a media project bringing together representatives of film, music, television, blogging and journalism.
The anniversary was held at the OSOM country house, which features a swimming pool and a two-story venue.
The event was organized by producer and promoter Sofya Dmitrieva.
Alexandra Slavgorodskaya and rapper Dorfinnn performed during the anniversary celebration.
Alexandra Slavgorodskaya presented a musical program for the guests, combining her experience as a singer and violinist with the informal atmosphere of the party.
Dorfinnn performed directly in the pool area, where guests were relaxing, emphasizing the informal concept of the event.
The project combines professional communication, creativity, music and an informal atmosphere to help media professionals develop new connections.
An informal environment can help creative professionals communicate more freely, meet potential partners and discover opportunities for future projects.
The anniversary was presented as a summer white party combining professional networking, music, leisure and live communication.