On September 28, 2026, the Moscow karaoke club “Forte&Piano” hosted the presentation of a new television format from RUSSIAN MUSICBOX — “Hot Premiere on MUSICBOX.”
The project combines television content with a live music event. The format is built around an interview with an artist and the presentation of their new music video, while the premiere itself continued on the stage of a Moscow club.
“Hot Premiere on MUSICBOX” became an example of how a television music format can move beyond the broadcast and continue through live interaction with the audience.
The Music Premiere Moves Beyond Television
More than 20 artists gathered on one stage, turning the evening into a live continuation of the RUSSIAN MUSICBOX television concept.
The “Forte&Piano” club had previously hosted events organized by the television channel, and on September 28 it once again became a meeting place for artists, music industry representatives and viewers. The event also took place shortly before the club’s birthday, celebrated on October 9.
From the television screen to the live stage: the concept of “Hot Premiere on MUSICBOX” shows how music content can exist in several formats at once — from a television program to an offline event.
What Is “Hot Premiere on MUSICBOX”?
The new RUSSIAN MUSICBOX format combines an artist interview and the presentation of their new music video within one television program.
As a result, viewers receive not only a music premiere but also an opportunity to learn more about the performer and their latest work. In the offline format, the concept received an additional dimension through artists’ live performances in front of an audience.
According to information published by the official Music Box Russia resource, a party dedicated to new music releases and music videos that had aired during the previous month was scheduled at “Forte&Piano” on September 28. One of the central elements of the event was the SUPER 10 chart.
More Than 20 Artists on One Stage
The presentation was hosted by performer Slavon and Kirill Palinov, music editor at RUSSIAN MUSICBOX.
The event program was connected with the promotion of tracks in the weekly “SUPER 10” chart. Some of the tracks presented by the artists were already in television rotation or were being prepared for participation in the ranking.
The performers included:
- 5УТРА;
- DJ Katya Guseva & Alexa;
- Roman Bestseller;
- Vasya Pisarenko;
- GRECHANIK & LINNA;
- ARINEORI;
- Roman Isaev;
- LIPO & CATELL;
- MARTINA;
- Alexander Elovskikh;
- Alien Polly;
- KAMILLA;
- Ekaterina Mir;
- Maxim Zavidia & Senkevich;
- Slavon & Alex Indigo;
- Bond & Tregubova duo.
The key feature of the evening was the concentration of music premieres and artists’ performances in one space, where television content received a direct continuation in front of the audience.
The SUPER 10 Chart as Part of the Music Format
One of the important elements of the project was the weekly “SUPER 10” music chart.
The connection between television broadcasts, new compositions and the ranking makes it possible to view a music premiere not as a single broadcast, but as part of a longer interaction between a song and its audience. The compositions presented at the event were already in television rotation or were being considered in the context of further participation in the chart.
A music chart performs several functions at once: it helps structure the flow of new releases, maintains audience attention around songs, and creates an additional point of contact between the artist, the television channel and listeners.
Television, Video Premieres and the Live Stage
“Hot Premiere on MUSICBOX” combines several ways of interacting with a music audience: television broadcasting, a music chart, video premieres and live performances.
Such a format allows one music project to exist across several environments simultaneously. Television content develops on stage, while artists’ performances become part of a broader media concept.
A multimedia music format becomes a meeting point for different audiences: television viewers, listeners discovering new releases, visitors to offline events and users of digital platforms.
Why Moving from Broadcast to a Live Event Matters for Artists
A music premiere on television allows a new work to reach a broad audience. A live event adds direct contact with viewers.
In the case of “Hot Premiere on MUSICBOX,” these two formats were combined within a single project. As a result, new music was presented through both its broadcast and live-stage components.
This combination is becoming an important part of modern music communication: a music video exists as video content, a song becomes part of television rotation and a chart, while the artist becomes a participant in a live event.
The Story Continues on RUSSIAN MUSICBOX
The story of the presentation also received a continuation in the television format. A report about the party will be shown on RUSSIAN MUSICBOX.
The event has also been featured in the news section of the television channel’s official website.
Thus, the offline presentation becomes part of a unified media journey: the event takes place on stage and then receives further exposure through television broadcasting and digital resources.
“Hot Premiere on MUSICBOX” — A New Perspective on Music Premieres
The September 28 presentation demonstrated a format in which a music premiere is no longer exclusively a television event.
An interview, a new music video, an artist’s performance, a music chart and the live presence of an audience are combined into a single system of interaction. This combination is the project’s key distinctive feature.
For RUSSIAN MUSICBOX, this format creates a connection between television content, digital platforms and direct contact with viewers.
Photos: Nino Urtmelidze
FAQ
Hot Premiere on MUSICBOX is a new RUSSIAN MUSICBOX television format combining an artist interview with the presentation of their new music video.
The presentation of Hot Premiere on MUSICBOX took place on September 28, 2026, in Moscow.
The event took place at the Forte&Piano karaoke club in Moscow.
More than 20 artists and music projects performed on the stage during the presentation.
SUPER 10 is a weekly music chart connected with the program of the Hot Premiere on MUSICBOX presentation.
The presentation was hosted by performer Slavon and Kirill Palinov, music editor at RUSSIAN MUSICBOX.
Yes. A television report about the event will be shown on RUSSIAN MUSICBOX.
The program featured 5УТРА, DJ Katya Guseva & Alexa, Roman Bestseller, Vasya Pisarenko, GRECHANIK & LINNA, ARINEORI, Roman Isaev, LIPO & CATELL, MARTINA, Alexander Elovskikh, Alien Polly, KAMILLA, Ekaterina Mir, Maxim Zavidia & Senkevich, Slavon & Alex Indigo, and the Bond & Tregubova duo.