DANATELLA INTERIOR PERFORMANCE: HOW TEXTILES BECAME ART ON THE SCENE

On February 6, 2026, a unique performance by the DANATELLA brand took place at the Barvikha Concert Hall. Natalia Safina, an international designer of interior textiles, presented ten models, each representing a distinct style, from neoclassical to contemporary art forms. The draping of fabrics took place directly on stage, creating compositions where the combination of textures, colors, and light formed an emotional perception of the space.

This project was the culmination of Natalia Safina’s two-year journey, from creating original textile collections to developing a new approach to interior design. Participation in events such as Emirates Fashion Week, International Fashion Battle, and the Real Music Box Award has shown that the format of interior performance is in demand not only among professionals, but also on broader cultural platforms.

The key idea of the performance is to show the connection between interior design and human movement. Unlike traditional fashion shows, which focus on clothing, the central element here is interior textiles. Each model became an independent art object, and the space intended for awarding architects and designers turned into a platform where textiles were presented alongside architecture and scenography.

In the future, the club plans to develop for professionals and clients, as well as expand the format of performances and collaborate with various awards and TV channels. In the future, the opening of new showrooms outside of Belarus and Russia is planned.

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