During Diva International 2026, MosFocus interviewed business strategist and personal style expert Ekaterina Isaeva. She explained why style is far more than fashion and how it influences confidence, communication, and professional success.
Style Is a Strategic Tool
Ekaterina believes that authentic style starts from within. When a person’s appearance reflects their personality and values, it becomes easier to build trust, communicate effectively, and develop a strong personal brand.
“Style is psychology, a tool of influence, and part of your personal strategy.”
Beyond Fashion Trends
According to Ekaterina, following trends without understanding yourself rarely leads to confidence. Instead, she encourages people to build a wardrobe that reflects their individuality and supports both business and personal goals.
She also emphasizes that the right image can improve negotiations, strengthen professional relationships, and create a memorable first impression.
Korr.: Marina Terentyeva
Guest: Ekaterina Isaeva
Vid: Ksenia Zhdanova