A Different Approach to Fashion Events
Icon Fashion Show brought together designers, models, partners and guests in one creative space. Organizers Artem Verkhovtsev and Ekaterina Ustimenko-Bakumovskaya spoke about the idea behind the event.
Their goal was not simply to organize another fashion show. Instead, they wanted to create a warm summer atmosphere where people could relax, communicate and enjoy the moment.
“Pleasure and rest” — this is what the organizers wanted every guest to take away from the event.
The Idea Behind Icon Fashion Show
The concept was inspired by summer and positive emotions. Even though the season itself was not particularly warm, the organizers decided to create their own atmosphere of warmth and celebration.
At the same time, the event became a meeting point for different parts of the fashion industry. Designers, models, partners and guests came together, creating opportunities for communication and new impressions.
Fashion With Emotion
For the organizers, the success of Icon Fashion Show is not measured only by the runway or the visual program. The emotional experience matters just as much.
That is why they wanted guests to leave feeling relaxed, inspired and happy. As a result, Icon Fashion Show became more than a fashion event. It became a celebration built around people, communication and positive energy.
Korr.: Ксения Жданова
Guest: Artem Verkhovtsev, Ekaterina Ustimenko-Bakumovskaya
Vid: Марина Терентьева