Moscow hosted the presentation of a new fragrance collection. Franck Boclet, founder of the French perfume house, personally introduced Blue Oriental — a series of four fragrances inspired by Moroccan culture.
The event took place on October 21 at Mastersuit Café. Guests discovered each composition and discussed the concept behind the unisex collection. Franck Boclet highlighted a changing attitude towards perfume: today, the individuality of a fragrance matters more than any gender label attached to it.
Blue Oriental: Four Moods, One Theme
The Blue Oriental collection explores different facets of Eastern aesthetics. Images of Morocco blend with French chic, while each fragrance offers an independent composition: Made of Sand, Sweet Dream in Sahara, Rock the Kasbah, and Rock ’N Raï. All four are connected by a shared idea of travel and freedom of self-expression.
Franck Boclet explained that the aim behind Blue Oriental was not to follow traditional definitions of men’s or women’s perfumery. In his words:
“Modern perfumery hardly ever creates fragrances that are exclusively feminine or exclusively masculine; the boundaries between them are fading.”
This approach is reflected in the compositions, where spicy and woody notes can coexist with floral ones, depending on the mood being expressed. Choosing a fragrance, therefore, becomes a matter of personal taste and character rather than conventional gender categories.
An Intimate Presentation
The presentation took place in the welcoming setting of Mastersuit Café, attached to the Mastersuit atelier. The evening had an informal format: guests were welcomed with signature appetizers and music reflecting the spirit of the collection.
Representatives of the fashion and art communities gathered at Mastersuit Café. Among the invited guests were D. Ivanov, M. Petrova, I. Sokolova, and others. The atmosphere resembled a private gathering of people with shared interests, with conversations about perfumery, music, and inspiration.
“Cultural Inspiration Comes to Life in Fragrance”
Asked about the connection between fashion and scent, Franck Boclet explained that the same idea can often find expression in fabric, music, and perfume. In his view, the Blue Oriental fragrances are not simply scents, but a “perfume journey” that tells a story through the rhythms and shades of Morocco.
The Collection
Blue Oriental consists of four original fragrances:
- Made of Sand combines warm oriental notes with a touch of sweetness.
- Sweet Dream in Sahara is built around vanilla and floral accords.
- Rock the Kasbah is more spicy and dynamic, with woody and spicy ingredients.
- Rock ’N Raï brings together floral motifs and a light citrus freshness.
During the presentation, guests sampled each fragrance in turn and discussed its distinctive character.
Key Ideas
The changing perception of perfumery was one of the central themes of the event. Boclet emphasized that unisex fragrances have become widespread, and consumers often reinterpret scents in their own way.
“Men used to wear floral notes less often, while women wore woody notes less often, but that boundary has long since blurred,” he explained.
That is why Blue Oriental contains no fragrances defined as exclusively masculine or feminine. Instead, it offers different moods and images. The presentation concluded with a shared understanding that modern perfumery is, above all, a form of creativity without restrictions.
FAQ
Frequently Asked Questions
What is the Blue Oriental collection by Franck Boclet?
Blue Oriental is a collection of four unisex fragrances by French perfumer Franck Boclet, inspired by Moroccan culture and Eastern aesthetics.
How many fragrances are in the Blue Oriental collection?
The collection includes four fragrances: Made of Sand, Sweet Dream in Sahara, Rock the Kasbah, and Rock ’N Raï.
What inspired the Blue Oriental collection?
The collection draws inspiration from Morocco, combining Eastern aesthetics with French chic. Its concept also explores travel and freedom of self-expression.
Are Blue Oriental fragrances unisex?
Yes. Franck Boclet created the collection without traditional distinctions between men’s and women’s perfumes. The fragrances are intended to be chosen according to personal taste and character.
What are the fragrance notes in Blue Oriental?
Made of Sand combines warm oriental notes with sweetness; Sweet Dream in Sahara features vanilla and floral accords; Rock the Kasbah has woody and spicy ingredients; Rock ’N Raï combines floral motifs with citrus freshness.
Where was the Blue Oriental collection presented in Moscow?
The collection was presented on October 21 at Mastersuit Café in Moscow.