On October 25, 2026, the “Modnaya Volna” fashion festival opened to the public at Yarovit Hall (26 Bolshaya Yakimanka, Moscow). Guests were expected from 3:30 p.m.—half an hour before the scheduled start at 4:00 p.m., as stated on the tickets—to enjoy a welcome drink and fashion market.
The event’s main goal was to bring talented Russian designers and their admirers together in a “festival + show” format. “Modnaya Volna” has become a regular platform for presenting new collections: designers showcase current looks, while visitors have the opportunity to see and purchase original pieces before anyone else.
Fashion Shows and Designers
The festival programme featured collections by more than a dozen participants. Both established designers and emerging creators presented their latest work. Among the featured names was the Naz Maer brand, whose dresses are chosen by well-known personalities, alongside designers and labels including Yana Guber, Lana Belonenko, Adelya Kurnosova, Victoria Yemelyanova, VELPAW, Svetlana Anokhina, Maria Yuresko YURESKA and others. The full list is available on the festival website.
Each runway presentation formed part of the show’s broader concept. The professional jury and stylists highlighted the artistic vision behind many of the collections.
Education and Industry Insights
An educational programme was an important part of the event, featuring lectures by fashion experts and business trainers. Ksenia Kozhemyak of Fashion TV spoke about the autumn-winter 2026/27 trends, while designers Tamara Belaya and Natalia Molodchenko led a masterclass titled “What Lies Behind the Beautiful Phrase ‘I Create a Collection’.”
As in previous years, these sessions were intended to “open the doors to the world of professional fashion” and share insights into the industry.
Design Market and Original Finds
A design market operated alongside the festival. The “Modnaya Volna” exhibition and fair presented original items, accessories and small collections by Russian creatives.
Visitors could discover and purchase unique finds, including bags, jewellery and clothing created by festival participants. The market also served as a traditional networking space for designers and buyers.
Music and Entertainment
The festival’s music programme added to the celebratory atmosphere. Performers included jazz group AMARO, indie artist Alien Polly, rock band Alexis Skizar and other musicians.
Visitors took part in a fashion lottery, while live music filled the breaks between shows. The combination of runway presentations and concert performances has long been a signature feature of “Modnaya Volna.”
The festival also received strong media attention, with well-known figures from fashion, music and television among the guests.
“Modnaya Volna is a platform for promising designers, models and stylists,” the organisers say.
The project demonstrates how emerging talent can present its work to a broad audience in a professional event setting.
The Festival’s Role in the Fashion Industry
For more than a decade, the “Modnaya Volna” fashion festival has served as a bridge between emerging designers and major industry players. By combining runway shows, workshops and media activities, it helps “bring people together and give young and talented designers an opportunity to grow.”
Events of this kind draw attention to the local fashion industry and encourage the search for new trends. As World Fashion Magazine wrote: “Consistency in fashion is a rare thing, which makes it twice as valuable that the festival remains faithful to its traditional venue”—Yarovit Hall.
Every year, “Modnaya Volna” expands its participant network and strengthens ties with international partners. Until 2026, the project also included an international dimension. For Russian designers, participation is not only a chance to present their work, but also an opportunity to connect with colleagues from different regions, receive professional feedback and establish cooperation with manufacturers or retailers.
The event was supported by numerous partners, including RHANA Corporation, EPL Diamond, VTF, Philosophy Professional, COCOCHOCO, MIRRA, Primaderma, Siberina, LABÁ, Zodiac Zarya, KANS, MISSHA, Element and 19Lab.
XII “Modnaya Volna” Fashion Festival in Moscow
On October 25, 2026, the XII “Modnaya Volna” fashion festival once again brought together hundreds of fashion enthusiasts and industry professionals in Moscow. The event reaffirmed that it is more than a fashion show: it is an entire industry ecosystem.
From runway presentations and an exhibition-market to lectures and live performances, every element supported the development of Russian fashion and cultural exchange. The project maintained its traditional mid-season format: autumn brought the main fashion celebration, while the organisers planned to continue the tradition with the XI festival in spring 2026. According to the organisers, its date was May 31, 2026.
MosFocus will continue to follow the festival’s development and new fashion projects.
FAQ
The XII Modnaya Volna Fashion Festival will take place on October 25, 2026, at Yarovit Hall, 26 Bolshaya Yakimanka Street, Moscow. The official start time is approximately 4:00 p.m., with guests arriving earlier.
The programme includes Russian designer collections, educational talks by fashion industry experts, a design market featuring original items, and live music. Featured participants include Naz Maer, AMARO, Alien Polly, Alexis Skizar and others.
The festival is open to fashion professionals, including designers, stylists and models, as well as anyone interested in fashion. This season features Russian brands and designers working with contemporary trends. The programme also offers opportunities to build professional connections and purchase original pieces at the design market.
The design market is an exhibition and fair where emerging designers and brands present their products. Visitors can purchase unique clothing, accessories, jewellery and other items made by hand or in small batches. It is an opportunity to discover designers’ work and support Russian design.
The educational programme features talks and workshops by fashion professionals, including designers, journalists and stylists. For example, Ksenia Kozhemyak will discuss upcoming seasonal trends. These sessions help emerging designers and participants learn about the fashion industry and ask experts questions.
The organisers refer to an autumn 2026 edition following the spring event. According to their announcements, the XI festival took place on May 31, 2026. Further details and the exact programme should be confirmed with the organisers, as official information is not yet available.
Tickets can be purchased through official ticketing services. The event is listed on the voroh.ru portal. It is recommended to buy tickets in advance, as the festival often attracts large audiences.
Announced designers include Naz Maer, presenting a Ready-to-Wear collection, and other participants. The full list is still being confirmed, with both emerging talents and established Russian brands expected. Previous seasons have featured Maria Yuresko, Yana Guber, Svetlana Anokhina and others.