(Author: Taya Nova )
At RuNoFest 2026, as part of an interview for MosFocus magazine, a conversation took place with Olesya Berezina, the head of the “Artel” ecosystem.
During the discussion, Olesya spoke about her recent appearance at “Fashion Wave,” where she shared her experience in creating fashion brands without having her own manufacturing. According to her, the main goal of her lecture was to dispel the common myth that it is necessary to have your own production facility to launch a brand.
The interview paid special attention to working with young designers. Berezina shared her impressions of the residents’ projects, noting that each one is unique and capable of impressing. She was especially fascinated by her experience collaborating with theatrical costume artists, who managed to create entire collections for new performances within a month.
Speaking about participating in RuNoFest, Olesya noted that for “Artel” this was their first experience working at the festival venue. She expressed confidence that this will not be their last appearance here.
At the end of the conversation, it became known that Olesya Berezina was awarded an honorary certificate as a partner of the venue, which provides opportunities for such events. This recognition came as a pleasant surprise to her.
The interview demonstrated Olesya Berezina’s deep understanding of the fashion industry and her genuine passion for working with young talents.