Photographer Julia Bushkina
21 December: The Capital Will Be Immersed in an Atmosphere of Haute Couture and Festive Enchantment
On 21 December, the pre‑New Year show «Fashion Alley» will take place — a grand fashion event that officially opens the winter season.
This is not just an event; it is the true culmination of the fashion year, where style, creativity, and business merge into one.
The Story of Success and the Anniversary Event
Over the years, the «Fashion Alley» project has held 9 successful sessions.
Each of them has become a genuine launch pad for dozens of designers: participants have not only gained recognition but also received real support in promoting their brands.
Today, «Fashion Alley» is rightly called a place of strength — a space where creative ideas find their way to the hearts of the audience, and businesses discover fresh, vibrant solutions.
On the eve of the New Year, the project is preparing a special surprise — the tenth anniversary show. The organisers promise that it will be the most star‑studded and memorable event of the year.
This will not be just another fashion show but a festive crescendo for the season, filled with energy, inspiration, and a magical anticipation of wonders.
Headliner of the Evening: OLGA PANTELEEVA
The central figure of the show will be Olga Panteleeva — designer and founder of the OLGA PANTELEEVA brand. Her collection will set the tone for the event, showcasing her signature style: an exquisite blend of classic elegance and current trends.
Olga Panteleeva has earned acclaim for her original approach to cut and silhouette, her unwavering attention to detail, and the quality of her materials. Her talent for harmoniously fusing couture tradition with the latest fashion trends guarantees a high‑calibre event and will attract attention from both industry professionals and true style aficionados.
Event Partner: KTM AVTODOM
The strategic partner of the show is KTM AVTODOM — a company that has long and successfully supported cultural and social events in the capital.
KTM AVTODOM’s participation gives the event a special status, ensures impeccable organisation, and brings a touch of business respectability. Such a partnership with an authoritative business becomes an important element of a successful fashion event where the worlds of fashion and corporate communications meet.
Special Participants: Dresses by Olga Cherepanova
Extra luxury and festive flair will be added by outfits from designer Olga Cherepanova (@chere_fashion_dress). Her dresses will be a highlight of the star model performances, emphasising:
- the festive nature of the moment;
- the craftsmanship of Russian design;
- the richness of stylistic choices in contemporary fashion.
Olga Cherepanova’s works are consistently distinguished by:
- exquisite tailoring;
- attention to feminine silhouettes;
- careful selection of quality fabrics and decorative finishes.
Other Participants of the Event
In addition to the headliner, «Fashion Alley» proudly presents:
- Ekaterina Novikova (Novik Bijou);
- Ninel Krisenkova (Nika Alexx);
- Olga Cherepanova (Ocherenova);
- Alexandra Baranova (Sasha Nova);
- Natalya Zhitkova (ZDESIGN);
- Lyubov Alymova (CELESTE NOIR);
- Alina Grushko (GRUSHKO fashion).
Each of these designers brings more than just clothes to «Fashion Alley 25» — they bring a story about courage, identity, and the limitless possibilities of fashion. Their collections prove that the Russian fashion industry continues to evolve while preserving each author’s unique style.
Show Concept: Four Fashion Stories
«Fashion Alley» will present four thematic segments, each revealing its own drama and aesthetic:
- Street luxe will embody urban chic, where comfort merges seamlessly with luxury;
- Evening glamour will appear in the form of sumptuous gowns and striking looks designed for grand entrances;
- Eco‑practicality will showcase conscious fashion through natural materials, recycled fabrics, and a restrained, thoughtful design;
- Futuristic couture will offer a vision of the future using innovative materials, avant‑garde silhouettes, and technological solutions.
The organisers have taken an original approach, planning not just a runway show but a true spectacle. Every element contributes to creating a unique atmosphere:
lighting and visual installations transform the catwalk into a stage for fashion theatre.
star models add media clout and glamour;
musical and choreographic performances deepen the emotional impact;
Why Attend «Fashion Alley»?
Attending «Fashion Alley» is a unique opportunity to:
- witness the premiere of winter collections from leading designers;
- appreciate the work of top Russian brands;
- immerse yourself in the atmosphere of festive magic;
- become part of the fashion community on the eve of the New Year.
Date: 21 December
Format: Pre‑New Year’s fashion show with elements of theatrical performance
Don’t miss the main fashion event of the winter!