From 14 to 19 November 2025, Moscow once again became the capital of fashion, hosting the 28th season of Estet Fashion Week — one of the brightest and most anticipated events in the fashion industry. The fashion week was traditionally held in the luxurious hall of Estet Jewelry House, where creativity, art and fashion intertwine to offer guests and participants an unforgettable festive atmosphere of style.
History and Significance of Estet Fashion Week
Estet Fashion Week is not just a series of catwalk shows, but a platform for talented designers, emerging brands and renowned industry masters. For over a decade, it has brought together professionals and enthusiasts of haute couture. The 2025 season symbolised revival, new ideas and bold experiments, reflecting current trends and cultural context.
Key Shows and Designers
The runway of the 28th season of Estet Fashion Week was graced by both Russian and international designers, each bringing a special atmosphere and a fresh perspective on contemporary fashion trends. Vibrant collections inspired by nature, urban landscapes and retro styles turned the week into a true kaleidoscope of style.
On 14 November, the audience was captivated by the collection from ALINA ASSI — a brand that combines femininity and refined aesthetics. Inspired by classical literature, the collection featured flowing dresses, asymmetric skirts and elegant coats, creating a poetic winter ambience where softness harmoniously coexists with inner strength. Every look was meticulously crafted, highlighting individuality and serving as a memorable accent of the week.
Nadezhda Shibina’s collection was a real revelation: the designer skilfully intertwined fairytale motifs with current trends, adding historical details and elegance. The craftsmanship and originality received enthusiastic acclaim from the public.
A true highlight was Anastasia Malkova‑Makeeva’s show, “Russian Woman”. At the heart of the runway was a synthesis of theatre, music and fashion, with each outfit handmade and presented by the designer herself. Well‑known personalities and women of all ages took to the stage, each embodying pride in the country and the beauty of Russian femininity. The collection stood out for its richness of detail and depth of images, transforming the show into an emotionally charged theatrical performance.
The children’s collection Anokhina Style by Svetlana Anokhina was a shining example of modern Russian style: contemporary silhouettes, animal prints, bold combinations of textures and handmade accessories made the looks truly unique. The collection was represented by Alena Lapitskaya, with Maria Doroshenko as the face of the show, adding individuality and freshness to the collection.
The impressive show by the Uglitsky designers, in partnership with Diamond Production Centre, was distinguished by its national flavour and unique style. Striking looks received nominations for “Soul of Russia” and “Urban Chic”, and the collection was ranked among the top three national costumes of the season. The brand continues to surprise fans with new ideas and striking projects, setting a high bar in Russian fashion.
The Seide Fashion collection is an original embodiment of the philosophy of women’s strength, freedom and self‑expression. Each look combines the sophistication of silk, individuality and modern trends. The brand’s shows evolve into theatrical performances filled with cultural and historical motifs, making the collections distinctive and profound, and the brand itself a notable player on the global fashion scene.
Each runway show was accompanied by exclusive original music, light installations and skilful productions, turning the shows into true theatrical spectacles, where fashion becomes art and the stage — an arena for self‑expression, inspiration and new discoveries.
Seasonal Trends
The 28th season of Estet Fashion Week stood out for its bold combinations of styles and textures. The leading trends included:
- Eco‑fashion and conscious consumption: emphasis on recycled materials and natural fabrics.
- Geometric shapes and voluminous silhouettes.
- Bright colour solutions: vibrant shades of green, violet and orange set against pastel tones.
- Handmade accessories and jewellery adorned with gemstones — a signature of Estet Jewelry House.
Many designers aimed to highlight individuality, offering solutions that allow self‑expression through clothing, following the principle: “Fashion is the mirror of the soul.”
Star Guests and Atmosphere
The guests of Estet Fashion Week included not only representatives of the fashion industry, journalists and bloggers, but also a host of stars, adding extra glamour and prestige to the event. Among those present were:
- Sergey Zverev — the flamboyant stylist, singer and showman, a long‑standing icon of Russian glamour;
- Anastasia Malkova‑Makeeva — actress, singer and TV presenter, a vibrant figure on the contemporary Russian media scene;
- Ruslan Sharapov — designer and influencer, known for his unique projects and contributions to the fashion industry;
- Anna Kalashnikova — singer, actress and model, regularly featured on glossy magazine covers;
- Oksana Mazhulis — designer and TV presenter, whose collections are marked by originality and high style.
The presence of these and other celebrities not only underscores the high status of fashion week, but also boosts its popularity in the media space, attracting a wide audience.
Estet Fashion Week is not just about shows, but also a space for creative interaction: masterclasses, round tables and photo zones allowed every guest to feel part of the vast and inspiring world of fashion, where talent, ideas and new trends converge.
Results and Prospects
The 28th season of Estet Fashion Week demonstrated that Russian fashion is evolving dynamically, unafraid of experiments and boldly asserting itself on the international stage. The organisers have already announced the next season, promising even more new names, themed collaborations and surprises for guests.
As the saying goes, “Clothes make the man, but mind makes the person,” and Estet Fashion Week once again proved that contemporary fashion is an art form, capable of inspiring, uniting and changing the world for the better.
Estet Fashion Week is not just a week of fashion — it is a meeting place for creative people, where ideas are exchanged and new meanings are sought in the world of fashion. The 28th season reflected the spirit of the times, a drive for self‑expression and respect for tradition, leaving a vivid mark in the history of Russian fashion.ed and new meanings are sought in the world of fashion. The 28th season reflected the spirit of the times, a drive for self-expression and respect for tradition, leaving a vivid mark in the history of Russian fashion.
Photographers: the Magazine photographer Alena Skripkaru and the photographers which have all the rights for photos which was given to us by the designers.