As part of the “Fashion Wave 2026” event, MosFocus magazine correspondent Taya Nova met with Elena Murzina, founder of the evening dress brand “Elena Mur Couture.”
During the conversation, the designer shared her views on current trends in the fashion world. According to Elena, the main trend of the season is naturalness. Modern women are increasingly choosing what reflects their individuality and allows them to feel comfortable and confident.
Murzina shared that her brand has been successfully developing for five years. In the near future, she plans large-scale international promotion. This spring, the designer will present new collections in leading fashion capitals: Milan, Paris, and Rome. In the summer, shows are planned in the Philippines, Shanghai, and Tokyo, and in the fall—in Algiers.
Elena paid special attention to her participation in “Fashion Wave,” noting her exclusively positive impressions of the event. She expressed her gratitude to the organizers for the opportunity to once again be part of it and shared her plans for further developing her brand.
Photographer Skripkaru Alena