At Fashion Alley 2026, MosFocus magazine’s special correspondent Ksenia Zhdanova had an engaging conversation with renowned designer Ekaterina Novikova.
The meeting began with a discussion of the event’s atmosphere, where both participants noted the unique energy of the occasion. Special attention was given to the designer’s brand jewelry, worn by Ekaterina herself.
During the conversation, the designer spoke about the concept behind her brand, “Novik Bijou.” According to Ekaterina, the company specializes in creating both men’s and women’s jewelry. The brand’s signature is large yet lightweight pieces. Starting with earrings, the brand gradually expanded its range to include a men’s accessory line.
Ekaterina shared her perspective on criticism and how she deals with it. She believes that haters motivate growth, and she encourages women to be bolder in their choice of jewelry. The designer noted that many people are afraid to experiment with bright accessories, but once they put them on, they immediately notice a transformation in their appearance.
Special attention was paid to the emotional aspect of jewelry. In Ekaterina’s opinion, her pieces help women feel light and refreshed, especially during difficult times. She is confident that well-chosen jewelry can attract attention and bring the wearer many compliments.
The conversation ended with warm wishes for creative success and inspiration.