As part of the ADD Awards 2026, MosFocus correspondent Taya Nova met with renowned product designer Dmitry Loginov. During the conversation, the expert spoke in detail about his professional activities.
According to Loginov, product design encompasses almost all elements of interior spaces — from textiles and furniture to lighting, sanitary ware, and ceramic tiles. The designer shared his perspective on the creative process, noting that seeking inspiration is not a prerequisite for creating interesting projects. “Inspiration finds me on its own,” he emphasised.
As a member of the jury for the award, Loginov spoke about his experience evaluating competition entries. He noted that the main challenge lies in the sheer number of projects, but the process of judging brings him pleasure. The expert admitted that, when analysing works, he primarily pays attention to visual communication — often, just a few photographs are enough to grasp the value of a project.
The conversation touched on the topic of artificial intelligence in design. Loginov believes that AI is an integral part of modern life, which we must adapt to.
Speaking about the development of the award, the designer noted the impressive growth of the event and its ability to unite professionals from different fields. Loginov wished the award continued success in strengthening professional ties within the industry.
The interview ended on a positive note, emphasising the importance of such professional meetings for the development of the design community.
Photographer Skripkaru Alena