On September 27, 2025, the city of Almetyevsk, Republic of Tatarstan, hosted the first‑ever «Dilyara Prokhorova Fashion and Beauty Festival». The major beauty contest brought together 51 contestants, including both accredited models and newcomers from Almetyevsk and other cities in Tatarstan and the Republic of Bashkortostan.
The festival was hosted by renowned Russian presenters Anna Kalashnikova and Nikolai Vasiliev. Dilyara Prokhorova served as the general producer and project author.
Photo by Tatiana Ivanova Ceremonial exit (Red image)
The contest opened with a ceremonial parade of participants in red outfits, accompanied by the Festival’s anthem, which created an atmosphere of celebration and unity. The anthem was composed by Elena Nigmatullina.
Thus, the Festival united professionals and newcomers from several regions, becoming a significant cultural and fashion event for Almetyevsk and surrounding areas.
The Second Parade: National Theme
The second parade of the Beauty Contest was dedicated to national themes. All participants appeared in magnificent costumes representing various nationalities of Russia. This showcased the country’s cultural diversity, highlighting the uniqueness and richness of each nationality’s traditions.
This parade not only enhanced the event’s visual appeal but also fostered respect for national cultures and strengthened the sense of unity in a multinational society.
Photo by Airat Zakirov. National exit.
The Third Parade: Evening Attire
The evening parade gathered immense beauty — a festive occasion where exceptionally beautiful people and children appeared in exquisite outfits and stunning looks.
Fashion Designers’ Show
The Festival featured a fashion designers’ show.
Presentation of the Noyna Brand Collection
The designers’ show included the presentation of the Noyna brand collection, created by designer Marina Shengelia and her team. Marina Shengelia is a recipient of the Slava Zaitsev Gold Medal, underscoring her high level of professionalism and recognition in the fashion world.
Noyna is a brand of women’s everyday and evening wear, celebrated for its original style, beauty, and functionality. The collection’s distinctive feature is a functional capsule wardrobe, allowing for the creation of numerous different ensemble combinations, making the wardrobe convenient and versatile for various situations.
Eleonora Yelinson served as the brand’s ambassador and face during the show, adding a special status to the presentation and attracting viewers’ attention.
The brand’s slogan — «Freedom in Action» — reflects the idea of combining style and freedom of choice, embodied in every piece of the collection.
Photo by Tatiana Ivanova
The «Fashion Farm» Collection by the «Kids Revolution» Brand (Izhevsk)
The Creative Projects team — the «Kids Revolution» brand from Izhevsk — saw designers Anastasia Fakhretdinova and Nailya Salyakhova present their summer children’s and teen collection, «Fashion Farm». The collection is characterized by bright, voluminous silhouettes, playful prints, and modern cuts with an emphasis on love for nature. It also incorporates creative accessories that highlight the uniqueness of the looks.
The collection was showcased by a large group of children from Izhevsk, as well as students from the «Dilyara Prokhorova Academy of Aesthetics, Intelligence, and Fashion».
Each show by the «Kids Revolution» team leaves a strong impression and inspires the creative hearts of the audience, emphasizing the team’s high professionalism and creative approach.
Photo by Tatiana Ivanova. Collection “Fashion Farm”
«Secrets of Autumn» Collection by the «Khylal» Design Project (Kazan)
The «Secrets of Autumn» collection by the «Khylal» design project from Kazan represents autumn‑winter, inspired by the beauty and variability of this season — cold and warmth, clouds and sun. The collection bases on a combination of soft velvet, warm knitwear, fur, and leather, complemented by national ornaments, ethnic jewelry, appliqués, and handmade items.
Designer Inna Larionova created a collection that conveys the hidden aura of struggle and seasonal change. All items in the collection are versatile — they can be paired with any clothes from your wardrobe, making the project practical and stylish.
Director‑producer Oksana Gataullina is a key participant in the «Khylal» design project, featuring the «Secrets of Autumn» collection. She is responsible for the visual realization of the collection’s concept, creating the atmosphere, and the artistic design of the show. Thanks to her work, the entire project gains integrity, depth, and helps reveal the idea of seasonal change, combining the aesthetics of autumn‑winter variability with Inna Larionova’s design solutions.
Photo by Victoria Pavelieva. The Hyyal collection.
Dilyara Prokhorova’s Collection (Almetyevsk)
Spouses of heroes of the Special Military Operation presented a collection by designer Dilyara Prokhorova from Almetyevsk, a recipient of two gold medals — those of Slava Zaitsev and Pierre Cardin in the field of fashion and beauty.
This collection consists of patriotic kokoshniks and karons, empresses’ costumes in a modern style. It was showcased in the feature film «House of Fashion» and received wide recognition as a significant event in fashion industry history.
A song performed by Gulnara Bondareva, accompanied by music, added a special emotional depth to the event, as models walked the runway.
The collection reflects patriotism and pride for the homeland, supported by wives of Special Military Operation participants, who proudly present it repeatedly. All elements of the collection were handcrafted by Dilyara Prokhorova herself.
Photo by Airat Zakirov. Dilara Prokhorova’s collection.
«Berenchche Adym» Collection by Designer Elvina Garaeva (Almetyevsk)
The «Berenchche Adym» collection is a harmonious blend of traditional patterns with minimalism and everyday style, created by designer Elvina Garaeva from Almetyevsk. It uses simple silhouettes, neutral colors, and discreet ornaments, making the clothing versatile and comfortable for daily wear.
This collection allows emphasizing national culture while preserving contemporary fashion trends. It is ideal for office days, walks with friends, and café meetings, enabling one to stay stylish and comfortable in any situation.
The main idea of the collection is to give everyone the opportunity to express love for their roots and showcase their individuality through a unique look that combines tradition and modernity.
Photo by Airat Zakirov. The Ezem collection.
«Svetlana Ivanova» Collection by Designer Svetlana Ivanova (Bugulma)
Designer Svetlana Ivanova from Bugulma presented the «Svetlana Ivanova» collection, aimed at lovers of romantic looks for everyday and evening occasions. The collection uses clothing made of light natural fabrics, giving the models a sense of tenderness and comfort.
The collection presentation was supported by the «Fashion» modeling agency under Elena Vasilyeva’s leadership, ensuring a professional approach and comfortable conditions for showcasing contemporary romantic style.
Photo by Tatiana Ivanova. Designer Svetlana Ivanova.
«Kletka» Collection by the Youth Designers Community «Umay» (Almetyevsk)
The youth designers community «Umay» from Almetyevsk (translated from Tatar as «Goddess of Wisdom») presented the «Kletka» collection. The creation and tailoring of the looks took place at the «Creative Processes Factory» venue, where students from KIU, a medical college, and young people from Almetyevsk worked on the project.
Tatyana Viktorovna Pavlova, the head of the «Creative Processes Factory», supervised the entire collection development process. This approach unites different educational institutions and young creative specialists, promoting the development of design and creative potential in the region.
Photo by Tatiana Ivanova. Umai Design Community
Professional Makeup Artists’ Contest
As part of the «Dilyara Prokhorova Fashion and Beauty Festival», «Beauty Tatarstan 2025», a contest for professional makeup artists was held to determine the best makeup artist of the year. The winners were:
- Krasova Dina — a recognized Makeup Artist with international experience, a student of renowned global makeup artists including OLGA TOMINA and Goar Avetisyan, and director of her own Makeup Studio.
- Rimma Zueva from Almetyevsk — a makeup artist with a feminine approach, able to emphasize natural beauty, a mentor, and director of her own Makeup Studio.
Both makeup artists deservedly received the title of best thanks to their skill, professionalism, and experience in the beauty industry.
Photo by Tatiana Ivanova. The author of the project is Dilara Prokhorova.
General Partners of the Beauty Contest
1. Khusainov Vadim Bareevich is the General Director of World Beauty company in Moscow. In his role as the general partner of the «Dilyara Prokhorova Fashion and Beauty Festival», he provides significant support for the development of the fashion and beauty industry in Almetyevsk. His involvement helps draw attention to local talents and supports events aimed at popularizing fashion and beauty in the region. Gratitude is expressed for his active assistance and support of the festival, which contributes to strengthening and promoting the fashion industry in Almetyevsk.
2. Construction company LLC «Sedmoye Nebo» donated three certificates worth 1 000 000 rubles each for house construction. The certificates were awarded to three participants specially selected by the company, who received this major prize:
- Nuriakhmetov Daniel, 10 years old;
- Bondareva Gulnara, 31 years old;
- Skaryakina Karolina, 4 years old.
Thus, these participants became the winners and received the key prize from the «Sedmoye Nebo» company. Director of LLC «Sedmoye Nebo» — Salakhieva Milyausha Ilsurovna.
3. Leading glossy magazine «The Beauty Queen» covers the vibrant «Dilyara Prokhorova Fashion and Beauty Festival» — «Beauty Tatarstan 2025». This event attracts the attention of fashion professionals and enthusiasts, emphasizing the significance and level of the Festival in Tatarstan’s beauty and style industry. The magazine publishes photo reports, interviews with participants and organizers, as well as analytical materials, contributing to the wide coverage and promotion of the event.
4. Brand «Loshadinaya Sila» (Horse Power) specializes in professional hair care, health, and restoration of hair and scalp. The «Loshadinaya Sila» company provided gifts for the participants and jury of the «Dilyara Prokhorova Fashion and Beauty Festival». We express gratitude to the company for such a generous contribution — the gifts became a pleasant addition and support for all contest participants, highlighting the significance of the event and creating an atmosphere of care and attention.
5. PC «Stroyproektnadzor» (architecture and construction). Director — Yamashev Dinar Radikovich. The company makes a huge contribution to the development of the fashion industry in Almetyevsk.
Jury and Concurrent Partners of the Contest
- Director of World Russian Beauty and Moscow Beauty, producer of Fashion events in Moscow — NATALI BESTI (Jury Chairperson).
- Director of LLC «Sedmoye Nebo» — Salakhieva Milyausha Ilsurovna.
- Head of the Charitable Foundation «Tatneft» — Gazizova Elmira Ulfatovna.
- Director of Café «SAH KEBAB» — Sadykhov Ramal Tapdyg ogly.
- Director of Beauty Salon «SUN LIFE» — Mindiyarova Gulnar Rafkatovna.
- Owner of Flower Shop «Love Lidia» — Gazizullina Gulshat Khabirovna.
- Representative of the «Department of the Chamber of Commerce and Industry of Southeast Republic of Tatarstan» — Shafikov Ilnur Ildarovich.
- Specialist of the Department of the Chamber of Commerce and Industry of Southeast RT — Miftakhova Diana Nafisovna.
- Gizatullina Rimma Damirovna — Deputy of the Municipal Formation Lenino‑Kokushkino Pestrechinsky District, General Director of the network of medical centers «BIOMED» in Kazan, Member of the Council of the Chamber of Commerce and Industry RT, Member of Experts Union RT, Head of Healthcare Committee of the Association of Small and Medium Business Entrepreneurs RT, Dermatovenereologist of the highest qualification category, Winner of the title «Miss Media» of the Russian final of the contest «You Are Unique» in St. Petersburg.
- Head of Youth Affairs Department — Amerkhanova Ksenia Nurmukhamedovna.
- Director of Leading Travel Agency of Southeast Tatarstan «Kruiz» — Miranova Gyuzel.
- Student of internationally renowned makeup artists OLGA TOMINA, Goar Avetisyan, and many others, teacher with 12 years of experience, founder of Makeup Artist beauty studio in Moscow — Krasova Dina.
- Chef — Ilnur Kamentov, Almetyevsk.
- Cosmetologist — Sadykhova Fidan, Almetyevsk.
- Khamatova Elvina Nurakhmetovna — TV projects producer, Commercial Director and ideological inspirer of reality show «Queens of Business. Behind the Scenes», PR producer of business events, Regional Director of the Republic of Tatarstan, Union of PR Specialists of Russia, Kazan.
- Singer, Lady Number One, Top Luxury Woman who conquered Moscow — Zhirnova Olesya Vladimirovna, Kazan.
Partners of the «Dilyara Prokhorova Beauty Contest» — «Beauty Tatarstan 2025»
- FEEL EPIL Comfortable Epilation Salon, founder — Regina Gilazeva.
- Zhuravleva Nadezhda — actress, model, director and founder of two federal networks: international professional massage network «MECHTA BEAUTY» and «MBLAB».
- Instant Tan Studio «Luxe_zagar», founder — Khaluillina Renata.
- Professional Runway Platform of Russian Fashion Industry «Alleya Mody», Moscow, founder — Alla Belotkach.
- Clothing brand «Esina», founder — Nurkaeva Olga.
- LLC «Domashnyaya Kollektsiya», director — Miller Tatyana Viktorovna.
- Model Dance Ensemble «Elmetem», artistic director — Khairullin Ruslan Rashidovich.
- Choreographer, teacher‑tutor — Darina Maratovna Shigapova.
- Director of MBU «Center for Youth Support» — Gataupova Aliya Ilyasovna.
- Intellectual Girls’ Night «IMOM’S», director — Olga Melnikova.
- Iris Photography Studio «Tvoi Glaza», director — Sinkova Valeria.
- LLC «Expert Legal Center», General Director — Kuznetsova Anastasia Yurievna.
- Principal of School № 21 EC «Dai 5» — Tukhvatullina Elena Alekseevna.
- Deputy Principal for Educational Work of School № 21 EC «Dai 5» — Belyaeva Irina Rafaelevna.
- Certified Instructor of the World‑Famous Dance Program «Zumba» — Sadrtdinova Olga.
- International Trainer «Jumping» and Certified Nutritionist — Ryzhikova Yulia.
- Certified Cosmetologist with Medical Education — Dilyara Garifullina.
- Costume Rental Studio «TVOY PERSONAZH», director — Elvira Maksumova.
- «Tsvetochnaya Lavka». «We will assemble your perfect bouquet».
- Art Space «Yoga Viktory Studio». «Yoga from basics to deep practices», director — Marinina Victoria Evgenievna.
- Children’s Goods Store «KINDERMAG». «All geniuses started with toys!»
- Dress Rental Salon «Alfiya Zainullina», Gagarin St., 23, Almetyevsk.
- Director — Diana Maratovna Gaitmetova, “Imperiya Nedvizhimosti” (Real Estate Empire).
- Nadezhda Leonidovna Gaitmetova, Founder of “Imperiya Nedvizhimosti” — with special gratitude.
This team unites experts from various fields — beauty, fashion, business, culture, and medicine — ensuring a high professional level and support for the contest.
Photo by Tatiana Ivanova. Evening exit.Awarding.
Makeup Artists and Stylists of the Festival
- Zueva Rimma Rinatovna — makeup artist, mentor with a feminine approach, Almetyevsk.
- Fatikhova Tatyana Evgenyevna — stylist, Almetyevsk.
- Khadisova Yuliana Vladimirovna — stylist, Almetyevsk.
- Ganieva Aisylu Ilgizovna — hairstyling master, Almetyevsk.
- Gimaeva Rafisa Rafgatovna — makeup and styling artist, Almetyevsk.
- Zakieva Zimfira — makeup and styling artist, Almetyevsk.
This team of professionals creates beautiful and harmonious makeup and hairstyles for the Festival participants, subtly emphasizing their individuality and the overall style of the event.
Acknowledgement to «Factory of Creative Processes», Almetyevsk
Special thanks are expressed to the «Factory of Creative Processes» from the city of Almetyevsk for supporting and developing creative areas of beauty and talent in the Republic of Tatarstan. This organization makes a significant contribution to promoting and stimulating creative initiatives, fostering the development of the region’s cultural and artistic potential. Thanks to such partners, the «Beauty Tatarstan 2025» Festival and similar events receive the necessary support to reveal talents and strengthen the beauty industry in Tatarstan.
Photo by Tatiana Ivanova. Flower salon “Love Lidia”, everyone received a bouquet from the salon as a gift.
Winners of the Beauty Contest
Category LITTLE (3–5 years old)
- Skaryakina Karolina, 4 years old — «Grand‑Prix Little Miss Beauty Tatarstan».
- Yanglicheva Maryam, 5 years old — «Little Miss Beauty Tatarstan».
- Shchelkova Anastasia, 3 years old — «Heritage of Tatarstan».
- Yamasheva Zhasmin, 5 years old — «Little Miss Beauty Tatarstan 1st vice».
- Alemasova Vasilisa, 4 years old — «Little Miss Beauty Tatarstan 2nd vice».
Category Little (5–6 years old)
- Ganiev Damian, 5 years old — «Grand‑Prix Little Mister Beauty Tatarstan».
- Rusin Makar, 6 years old — «Little Mister Beauty Tatarstan».
- Nuriakhmetova Mia, 6 years old — «Grand‑Prix Little Miss Beauty Tatarstan».
- Shevtsova Maria, 5 years old — «Little Miss Beauty Tatarstan».
- Shchelkova Varvara, 6 years old — «Little Miss Beauty Tatarstan 1st vice».
- Khamidullina Arina, 6 years old — «Little Miss Beauty Tatarstan 2nd vice».
Category Mini (7 years old)
- Rakhimzyanova Illaria, 7 years old — «Grand‑Prix Mini Miss Beauty Tatarstan».
- Sagitova Safiya, 7 years old — «Mini Miss Beauty Tatarstan».
- Gaitmetova Sofia, 7 years old — «Heritage of Tatarstan».
- Spirchina Arina, 7 years old — «Mini Miss Beauty Tatarstan 1st vice».
- Bagautdinova Riana, 7 years old — «Mini Miss Beauty Tatarstan 2nd vice».
- Gilazeva Ralina, 7 years old — «Best Model Beauty Tatarstan».
Category MINI (8–9 years old)
- Bagautdinova Ilvina, 11 years old — «Grand‑Prix Teen Miss Beauty Tatarstan».
- Bakirova Safina, 12 years old — «Teen Miss Beauty Tatarstan».
- Mikhailova Victoria, 9 years old — «Heritage of Tatarstan».
- Gusamova Amina, 10 years old — «Teen Miss Beauty Tatarstan 1st vice».
- Naumova Victoria, 12 years old — «Teen Miss Beauty Tatarstan 2nd vice».
- Tyutyugina Anna, 8 years old — «Top Model Beauty Tatarstan».
- Gilazeva Adelina, 9 years old — «Best Model Beauty Tatarstan».
- Nuriakhmetov Daniel, 10 years old — «Grand‑Prix Teen Mister Beauty Tatarstan».
Category Young (13–16 years old)
- Gilmanov Artur, 15 years old — «Grand‑Prix Young Mister Beauty Tatarstan».
- Zueva Angelina, 16 years old — «Grand‑Prix Young Miss Beauty Tatarstan».
- Chernikova Zlata, 16 years old — «Young Miss Beauty Tatarstan».
- Miller Ekaterina, 15 years old — «Heritage of Tatarstan».
- Mukhortova Anastasia, 14 years old — «Young Miss Beauty Tatarstan 1st vice».
Category MISS (30–35 years old)
- Ershova Ekaterina, 35 years old — «Grand‑Prix Miss Beauty Tatarstan».
- Kalugina Anna, 31 years old — «Miss Beauty Tatarstan».
- Bondareva Gulnara, 31 years old — «Heritage of Tatarstan».
- Gaitmetova Diana, 30 years old — «Miss Beauty Tatarstan 1st vice».
- Melnikova Olga, 35 years old — «Miss Beauty Tatarstan 2nd vice».
- Khalillina Renata, 34 years old — «Best Model Beauty Tatarstan».
Category MISS (36–40 years old)
- Ryzhikova Yulia, 37 years old — «Grand‑Prix Miss Beauty Tatarstan».
- Mukhortova Tatyana, 36 years old — «Miss Beauty Tatarstan».
- Sinkova Valeria, 38 years old — «Miss Beauty Tatarstan 1st vice».
- Kuznetsova Anastasia, 40 years old — «Miss Beauty Tatarstan 2nd vice».
Category MRS‑Mister (41–45 years old)
- Gilmanov Rustam, 41 years old — «Grand‑Prix Mister Beauty Tatarstan».
- Dolgova Victoria, 45 years old — «Grand‑Prix Mrs Beauty Tatarstan».
- Zamilova Natalya, 41 years old — «Mrs Beauty Tatarstan».
- Nurkaeva Olga, 45 years old — «Mrs Beauty Tatarstan 1st vice».
- Garifullina‑Akhmadullina Lilia, 44 years old — «Mrs Beauty Tatarstan 2nd vice».
Category MISSIS (46–50 years old, after 45)
- Abramova Guzel, 46 years old — «Grand‑Prix Mrs Beauty Tatarstan».
- Nigmatullina Elena, 49 years old — «Mrs Beauty Tatarstan».
- Salimgareeva Ilmira, 50 years old — «Heritage of Tatarstan».
- Seniv Yulia, 48 years old — «Mrs Beauty Tatarstan 1st vice».
- Khakimova Marina, 57 years old — «Mrs Beauty Tatarstan 2nd vice».
- Makhotina Lyudmila, 46 years old — «Best Model Beauty Tatarstan».