As part of the 2026 Beauty and Fashion Festival, journalist Ksenia Zhdanova met with the event’s organizer, Olga Khairullova. The main topic of their conversation was the massive event, which attracted over two hundred participants.
According to Olga Khairullova, the festival was a true celebration of beauty, bringing together representatives from various sectors of the industry, including finalists from beauty pageants, candidates for the “Top 100 Beautiful and Successful Women in Russia” ranking, talented designers, and professional models.
The interlocutor paid special attention to the organizational aspects of the event. She noted that the main challenge lies in finding an individual approach to each participant, taking into account their personalities and interests. The organizer’s primary goal is to create a comfortable atmosphere for all participants.
During the conversation, Olga discussed the changes in the selection criteria for participants. The modern concept of beauty pageants emphasizes not only physical appearance but also the inner energy and charisma of the participants. According to the organizer, it is the female energy and naturalness that have become key factors for success.
At the end of the interview, Olga Khairullova addressed the girls who dream of participating in the competition but are afraid to do so. She emphasized that overcoming their insecurities is the first step towards success, noting that most of the participants who have overcome their fears have found their wings and become truly happy.

