( by Kirill Prepelitse)
At the Fashion Alley 2026 event, an exclusive interview was held with renowned designer Elena Kuklova, a partner of the event and creator of signature bags and accessories.
During the conversation, the designer shared her vision of the world of accessories. In Elena’s opinion, in the era of digital restrictions, accessories become emotional anchors — they preserve not just memories, but real feelings and experiences. Each item can remind its owner of important moments in life and create a special connection between the person and the brand.
Kuklova paid special attention to the impact of accessories on women’s confidence. She noted that a well-chosen bag not only completes a look, but also helps a woman feel calmer and more beautiful , since external attractiveness is directly connected with internal well-being.
The designer spoke about her philosophy of working with images: “We don’t choose bags—bags choose girls.” According to her, each accessory carries its own story and can both enhance the elegance of an outfit and add festivity to everyday wear.
The interview also revealed information about the brand’s target audience . The company works with two main groups:
- Women aged 25–35 who value the ability to quickly transform their look
- Women over 50 who strive for extravagance and expressiveness
Concluding the conversation, Elena emphasized that bags are more than just wardrobe items. They are an expression of personality , a way to express oneself and preserve important memories. The brand’s main mission is to help every woman reveal her individuality and stay true to herself.